Journey-Ops

The Invisible Journey Assessment

70 to 80% of the B2B buying process happens before a prospect ever contacts a vendor, and 84% of buyers choose the first vendor they talk to. Your buyer moves through distinct stages during that invisible research phase. Discover how well you support each one, and whether buyers can find that support on their own.

Problem-Aware Solution-Aware Vendor-Aware + Discoverability
10 questions · about 4 minutes

Before we start

Tell us who you are so we can prepare your personalised Invisible Journey report.

Please fill in all fields, use a valid email address, and accept the consent box.

Your answers generate a personalised report you can download at the end.
We never share your details with third parties.

Please select an answer to continue.
Your Invisible Journey Level

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How you support the stages of the invisible journey

Your buyer moves through these stages before contacting anyone. Each card shows how well your content supports buyers in that stage.

The enablers

Stage content only works if you know who it is for, buyers can find it on their own, and you can measure what it produces.

Walk through your results with us

A free 30 minute session. We will run live buyer queries on your category while you watch, and you will leave with three concrete actions.

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Your priority actions

The three areas where action will move your visibility most, based on your answers.

Your full action plan

Every stage and enabler we assessed: where you are today, and the recommended next step.

Want evidence instead of estimates?

We will analyse your invisible journey against your competitors: real search tests, AI citation tests, and a stage by stage scorecard like the one above, based on evidence instead of self-assessment.

Please confirm your domain and name at least two competitors.